The LEGO x adidas Originals collaboration bridges the gap between the sneaker and toy worlds with the LEGO-built Adidas Originals SuperstarRole Design Lead Art Direction Ideation
Rebuilt by Originals
CampaignBuilding on the brand's collaborative spirit, we invited a diverse group of makers and artists to customise the LEGO-built Superstar as part of our Rebuilt by Originals campaign.
Build the Original Visual IdentityWe crafted a visual identity for the product, incorporating elements from both brands and drawing inspiration from the makers' desks, evoking a sense of a creative process still in motion.
Case Study VideoWatch the creative journey unfold as we bring the Adidas x LEGO collaboration to life.