LEGO®
Pride





Everyone is 
awesome


To celebrate Pride, we developed a range of creative activations designed to engage audiences, showcase inclusivity, and celebrate the diversity of the community. Branding
Art Direction
Ideation







Pieces of Me


Campaign











To kick things off, we celebrated Samira Wiley by sharing her story and creating a large-scale self-portrait made from LEGO bricks, incorporating all of her key elements.